UPC: 9783319783956 | Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business (Hardcover)
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UPC: 9783319783956 | Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business (Hardcover)
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Offers practical guidance on how to incorporate influencers into international marketing strategy from identifying them to potential risks Contains interviews with top influencers and marketing executives from across the globeFeatures in-depth case studies of successful and less successful influencer campaigns
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