UPC: 9783030657635 | The BBC Asian Network (Hardcover)

UPC lookup results for: 9783030657635 | The BBC Asian Network (Hardcover)

This ground-breaking new book provides a unique in-depth analysis of the BBC Asian Network the BBC s national ethnic-specific digital radio station in the UK. Gurvinder Aujla-Sidhu offers an insight into the internal production culture at the radio station revealing the challenges minority ethnic producers faced as they struggled to create a cohesive and distinct community of listeners . Besides the differences of opinion that emerged within the inter-generational British Asian staff over how to address the audience s needs the book also reveals the ways in which race is managed by the BBC and how the culture of managerialism permeates recruitment strategies music playlists and mother tongue language programmes. In-depth interviews unveil how the BBC s gatekeeping system limits the dissemination of original journalism about British Asian communities through the marginalisation of the expertise of narratives created by the network s own minority ethnic journalists.