UPC: 9781780932651 | International Communication : Continuity and Change (Edition 3) (Paperback)
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UPC lookup results for: 9781780932651 | International Communication : Continuity and Change (Edition 3) (Paperback)
This bestselling text is a unique introduction to the complex political economic and technological context in which multinational media and culture operates. With new case studies and pedagogical features the book is compulsory reading for all media and communication studies students. The third edition of International Communication examines the profound changes that have taken place and are continuing to take place at an astonishing speed in international media and communication. Building on the success of previous editions this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.
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