UPC: 9781567201536 | Strategic Communication in Crisis Management: Lessons from the Airline Industry (Hardcover)

UPC lookup results for: 9781567201536 | Strategic Communication in Crisis Management: Lessons from the Airline Industry (Hardcover)

Communicating successfully is crucial if an organization is to survive and recover from a crisis. Focusing on the airline industry and some of the most recent headline-making disasters Dr. Ray looks at organizational crises the communications strategies employed by organizations when responding to crises and the factors that influence the effectiveness of this strategic communication. She maintains that our understanding of crisis and the implications for strategic crisis communications in all industries can be based on two valid assumptions. First crises may be viewed in terms of phases. Second they are best understood from a system perspective. This is particularly important when we realize that how stakeholders see crises and how professional communicators see them may be entirely different and that their viewpoints will vary at various crisis stages. Dr. Ray begins with an introduction that reviews the U.S. airline industry s safety system followed by a chapter on organizational crises and crisis communications. The remaining chapters are divided into sections reflecting Dr. Ray s simplified model of crisis stages: pre-crisis crisis and post-crisis. Here she explores conditions which lead to major aviation disasters and other crises contingency planning crisis management crisis communication and post-crisis investigation by the National Transportation Safety Board. Seven chapters provide case studies of major airline disasters analyzed according to her three-stage model and an illuminating of the major issues associated with airline disasters. The cases also examine analyze and evaluate communication strategies used by airlines when responding to these issues and give readers important lessons to ponder which she synthesizes in a conclusion. Corporate communications specialists at all levels in the public and private sectors both as well as executives with other management responsibilities will find Dr. Ray s book informative useful and fascinating reading.