UPC: 9781544320434 | Entrepreneurial Marketing: A Blueprint for Customer Engagement (Paperback)
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UPC: 9781544320434 | Entrepreneurial Marketing: A Blueprint for Customer Engagement (Paperback)
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Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools examples and worksheets the text allows students to immediately apply what they learn to their new venture idea. EM Subject Line New text–Entrepreneurial Marketing: A Blueprint for Customer Engagement EM Teaser Request your FREE review copy!
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