UPC: 9781529734515 | Management and Business Research (Paperback)
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UPC lookup results for: 9781529734515 | Management and Business Research (Paperback)
This bestselling textbook has been fully updated and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual and written in a clear and accessible way the book includes helpful learning features throughout including learning goals at the start of each chapter a research in action feature examples a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience including: MCQs Video content Templates and data sets Glossary flashcards Additional case studies
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