UPC: 9781509540518 | Platforms and Cultural Production (Paperback)
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The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound complex and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval while new industrial formations – live-streaming social media influencing and podcasting among others – are evolving at breakneck speed. Poell Nieborg and Duffy explore both the processes and the implications of platformization across the cultural industries identifying key changes in markets infrastructures and governance at play in this ongoing transformation as well as pivotal shifts in the practices of labor creativity and democracy. The authors foreground three particular industries – news gaming and social media creation – and also draw upon examples from music advertising and more. Diverse in its geographic scope Platforms and Cultural Production builds on the latest research and accounts from across North America Western Europe Southeast Asia and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies this book is essential for students scholars policymakers and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.
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