UPC: 9781506397405 | Media Audiences: Effects Users Institutions and Power (Paperback)
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UPC lookup results for: 9781506397405 | Media Audiences: Effects Users Institutions and Power (Paperback)
Whether we are watching TV surfing the Internet listening to our iPods or reading a novel we all engage with media as an audience. Despite the widespread use of this term in our popular culture the meaning of the audience is complex and it has undergone significant historical shifts as new forms of mediated communication have developed from print telegraphy and radio to film television and the Internet. John L. Sullivan′s second edition of Media Audiences: Effects Users Institutions and Power explores the concept of media audiences from four broad perspectives: as victims of mass media as market constructions & commodities as users of media and as producers & subcultures of mass media. The goal is for students to be able to think critically about the role and status of media audiences in contemporary society reflecting on their relative power in relation to institutional media producers.
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