UPC: 9780134292663 | Marketing: Real People Real Choices (Paperback)
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UPC lookup results for: 9780134292663 | Marketing: Real People Real Choices (Paperback)
For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely relevant and dynamic this reader-friendly text shows readers how marketing concepts are implemented and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know including value analytics and metrics and ethical and sustainable marketing. And with new examples and assessments the text helps readers actively learn and retain chapter content so they know what s happening in the world of marketing today. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework tutorial and assessment program designed to work with this text to engage students and improve results. Within its structured environment students practice what they learn test their understanding and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Marketing: Real People Real Choices 9th Edition is also available via Revel(TM) an interactive learning environment that enables students to read practice and study in one continuous experience. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students if interested in purchasing this title with MyLab Marketing ask your instructor for the correct package ISBN and Course ID. Instructors contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing search for: 013463960X / 9780134639604 Marketing: Real People Real Choices Plus MyLab Marketing with Pearson eText — Access Card Package Package consists of: 0134292669 / 9780134292663 Marketing: Real People Real Choices 0134293185 / 9780134293189 MyLab Marketing with Pearson eText — Access Card — for Marketing: Real People Real Choices
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