UPC: 9781538174111 | The Rowman & Littlefield Handbook Series: The Rowman & Littlefield Handbook of Media Management and Business (Paperback)
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UPC: 9781538174111 | The Rowman & Littlefield Handbook Series: The Rowman & Littlefield Handbook of Media Management and Business (Paperback)
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This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices the handbook offers strategic guidance for solving media management issues in a convergent environment.
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