UPC: 9780190932220 | Oxford Handbooks: The Oxford Handbook of Luxury Business (Hardcover)
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UPC: 9780190932220 | Oxford Handbooks: The Oxford Handbook of Luxury Business (Hardcover)
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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality inequality and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
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