UPC: 9781845930103 | The Competitive Destination (Paperback)
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UPC: 9781845930103 | The Competitive Destination (Paperback)
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The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination s competitiveness from nations to small towns or regions will find this book invaluable.
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